Opponents of Measure 50 have put $4.5 million into a TV and radio buy (compliments RJ Reynolds and Philip Morris).

R.J. Reynolds, a spin-off of Reynolds American Inc., may have broken a spending record with its anti-Oregon Ballot Measure 50 advertisements.

R.J. Reynolds, which owns six of the 10 most popular U.S. cigarette brands, recently ran a series of advertisements decrying the proposed 84.5-cent tax on cigarettes.

The Yes on 50 / Healthy Kids Team, which includes the American Cancer Society and the American Heart Association, has these words to say to big tobacco:
“Hey, Big Tobacco! Butt Out of Oregon!”.

Watch the “Wolf in sheep’s clothing” below. The end is the best part.